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Greetings and salutations to all friends of SURGE!
This is the 25th edition of everyone’s favorite newsletter,
SaveSURGE News. It’s our job to get SURGE flowing from every
fountain, every can and ever bottle in America! Of course, it all
starts with YOU.
Sightings to Report
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There have been 6 news SURGE Sightings reported since the last edition
of SaveSURGE News.
They are in: MA, NJ (2), OH (2) and PA
There was 1 deletion in Essex, MD.
There was 1 change made to the Newington, CT Sighting.
For more info, please check out SaveSURGE.org’s
SURGE Sightings page.
Avery Lund’s The Last Can
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Here is this week’s edition of "The Last Can". In
today's edition I will be examining the newfound fascination with
color over flavor.
A fad has been around for many years that seems
to have began with Crystal Pepsi and grown in the years since. This
new marketing ploy is coloring sodas in a way that makes them more
attractive to the buyer. Yet after having tried all of these new
crazy colored drinks I have to admit I don't get it. It almost seems
like before they don't even make an effort on flavor anymore. I
just imagine the taste engineers at Pepsi, the main offender, sitting
there and saying "Well Phil I like this formulation a lot but
it isn’t the hue of Purple we are looking for, let me try another"
Phil hands over the other formulation "This is awful! No one
would buy this......But hey its PURPLE!
Everybody is gonna love this!" This trend
continues and seems to be growing at a very rapid rate with such
low bar products as Pepsi Blue, Mr. Green, and Code Red. With many
new ones are on the horizon such as Fanta Blue and a re-colored
Sprite. Not all of these crazy colored sodas are awful however,
Red Fusion is fair. Still imagine how much better these sodas would
be if they had spent more time and focus on flavor rather than color.
SURGE for example had a cool color, but it wasn’t marketed
as "SURGE Green" or some such foolishness. That is because
the color was simple the effect of a mix of ingredients used to
create a great soda, not a great piece of colorful art. All sodas
have some artificial color but that’s not why we buy them.
Support companies that put flavor first!
That’s this week’s edition as always
feel free and comment and give your own opinion. See you next week!
SURGE Makes for Delicious Medicine
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Kimberly from WA wrote to us looking for help. She is currently
unable to find SURGE in her area of the Northwest. Of course, lots
of people write in with similar hopes of finding that Fully Loaded
Citrus Soda in their hometown. However, SURGE’s sweet taste
wasn’t her only reason for wanting a drink.
In her letter, Kimberly explained to us that she
suffers from migraine headaches, which can be extremely painful:
“…it is a migraine medication for me.
I found this out by accident while helping out a friend. I had promised
to stay with her grandmother while they ran her grandfather to the
doctor for some tests (over 100 miles away so it was a full day
that I was expected to be with her). Unfortunately I awoke with
a migraine threatening, but went anyway. While there she offered
me anything in her fridge and someone had left some Surge. I figured
I would try it since it had caffeine. About an hour later I realized
that my headache was gone. I didn't think a whole lot about it until
a few months later I was out with some friends and again a migraine
threatened and someone mentioned a caffeine product. I remembered
what had happened before and bought a Surge. Again my headache went
away. Since then it has been a crucial member of my migraine regimen.
I use ice, acetaminophen (Tylenol) and Surge. If that doesn't cut
it enough I have to add Benadryl (generic). I find that, if I feel
migraine-prone (lights bother me too much) and drink a Surge it
helps. I have been really panicky because it is not available in
my area and Coca-Cola said that none of the bottling plants have
ordered any Surge for awhile…”
We were very touched that Kimberly wrote to us
and decided to share her migraine regimen with others. Obviously,
migraines are very serious and while prescription medications do
help, their side effects can often be equally uncomfortable (not
to mention very costly).
And so, we ask you, loyal SURGE drinkers to please
let us know of any SURGE Sightings in WA so that it can continue
to help Kimberly. If you know of any new locations in WA currently
serving SURGE, e-mail us at: surge@savesurge.org
Bottler of the Week
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Brian Johnson from Salt Lake City, UT has nominated his Coca-Cola
Bottler, The Coca-Cola Bottling Company of Salt Lake, to be our
latest SaveSURGE.org Bottler of the Week.
Coca-Cola Bottling Company of
Salt Lake
12634 South 265 West
Draper, UT 84020
Phone: (801)816-5300
Congratulations, Brian! Let’s write those
letters and make those (long distance) phone calls to bring SURGE
back to the Great Salt Lake!!!!
Thanks for reading everyone! Have a wonderful week and be on the
lookout for SURGE!
Sincerely,
Eric Karkovack
Co-Webmaster
www.savesurge.org
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