Hello once again SURGE fans and welcome to the 146th edition of SaveSURGE News! Fighting to save the soda you love since 2002.

Vault Gets Own Section on SaveSURGE.org

We have created a whole new section on the website dedicated to Vault. It’s called Vault News and Reviews and it can be found under the Features menu at the top of every page throughout SaveSURGE.org.

Check it out at:
http://www.savesurge.org/surge/blog_vault.php

Vault Update
Keeping with our Vault theme, we did find out some new information this week about Coca-Cola’s new citrus soda:

- SURGE fan Brian wrote in to let us know that he tasted a free sample of Vault at a University of Michigan event. He tells us that “I will say this now, Vault tastes EXACTLY like how I remember Surge tasting, although the color is a lighter green.” Woohoo!

- I found out through a bottler representative that Vault will only be available in 20oz. bottles – at least initially. Therefore, the best place to purchase Vault may be in convenience stores. We have no word yet on when and if cans, 2 liter bottles and fridgepacks will be available.

- While the official launch date is June 1, 2005, it may take a few extra days for Vault to hit the shelves in test market areas. For example, I received confirmation that it will be on the shelves in Virginia starting June 3.

- Speaking of test markets, Coca-Cola has been confirming to fans this week that the markets will indeed be in all of or parts of the following states: Tennessee, Alabama, South Carolina, North Carolina, Virginia & Michigan.

- Coke is calling Vault a “hybrid of mainstream soft drinks and energy drinks”.

- The bottler representative I spoke to said that they have heard the rumors that Vault is indeed the SURGE formula, however they weren’t sure if that were actually true because they have not tasted it yet.

There you have it! Some very exciting news regarding Vault this week! I, like all of you, are just so excited to get a taste of this new (or is it new?) product. I personally plan to take a road-trip to Virginia shortly after the launch and have my own taste test and will report it all right here on SaveSURGE.org.

If you get a taste of Vault, please e-mail us at surge@savesurge.org and let us know what you think!

Let’s all hope that this is the real deal.

Poll Results – Commercially Viable
The latest SURGE Poll asked you: Did you like the SURGE TV commercials?

81% - Yes
18.9% - No

Total Votes: 111

Personally, I liked the commercials but I can understand why parents weren’t always thrilled with them. While so many of us really did like the ads, a lot of people blame them for the downfall of our favorite soda.

That’s all the time we have for this week. Thanks for your support and let’s all get ready for a great week to come!

Sincerely,

Eric Karkovack
Co-Webmaster
www.SaveSURGE.org