SaveSURGE.org & Fight to Save URGE in Danish Newspaper
An article from 3/2/06 in Fyens Stiftstidende, a newspaper located in Denmark, details the fight to bring SURGE's cousin, URGE, back to the country. The article mentions URGEReunion, our Danish equivalent and SaveSURGE.org as well!

Below is an English translation of the article which was kindly provided by Anna. Many thanks to her for her help!

Come back, Urge
Jakob Pries is collecting signatures on the Web in order to have the green softdrink back.
DEMAND: Put the god-like drink back in our shops - it was grand

"Urge, come back to me"
"I won't drink anything until it is back - no just kidding"

These are just a couple of the comments that have been stapled together with signatures to support the return of the softdrink Urge.

The ice creams Kung Fu and Zapp were not permitted to be forgotten. The Danes gave their signature, so the cult-like ice creams could return - and they did!

18-year old Jakob Pries is, together with other Urge-fans, trying to achieve the same. That is why they have established a webpage collecting signatures in order to bring back Urge.

"Urge, also know as Surge, was in foreign countries a known drink in the 90s, but unfortunately it was taken away from us. We want to change that, and that is why YOU should help us recieve as much signatures, that it takes for it to return!", they say on the website.

A real burp-drink
"I always had one in the youth club, it was cool, and we were kind of cool. In the ad they burped "urged" and we always tried to do that. There is a childhood-feel to the softdrink to me. That is why, I want it back", Jakob says.

Urge was sold for the first time in 1997 as a drink, that would make the youngsters open their eyes - and it became a superhit with 69 million cases sold in the first year in the states alone. Just after two years the slime-coloured softdrink was taken off the shelves, and sales dropped reaching a level of only 26 million Cases. In 2002 Coca-Cola decided, that Urge was a "dead" drink, and dropped it.

Collecting in the USA
The Danish enthusiasts are trying to change this. Their collections have at the deadline of the newspaper reached 776 signatures - but there is still a long way to go, until Coca-Cola will take action.

In an email the global company writes, that there must be a minimum of a couple thousand signatures, before they will consider sending Urge back on the streets in Denmark again.

"Dannevang" is temporarily the only place, where Urge-enthustiasts are struggling to bring back the greenish-yellowish beverage back. In the states a similar webpage has collected 13.023 signatures.

Jakob Pries will not end his Urge-fight, until he yet again holds the green drink in his hand.

"If you do succeseed, will you still try to burp "Urge"
"YES!"

Interested? Click and take a look on the Danish and American websites on...

www.urgereunion.frac.dk/info.php and www.savesurge.org.

Visit the Fyens Stiftstidende website